French Twist is a boutique chain of patisserie bakery cafés that have made classic French pastries and breads accessible to the people of Brisbane.

Each of the French Twist individually crafted and mouth-watering products is made fresh everyday by their own fully-qualified bakers and European-trained pastry chefs, with only the best natural ingredients.

French Twist stores are uniquely designed to complement their food, and ensure that the colourful selections of pastries and other tempting treats are displayed in the best way possible. The comfortable seating, quality coffees and light meals ensure they provide a quiet haven for their customers to relax and recharge.

French Twist’s dedication to creating a unique patisserie bakery café experience was the reason why the move to custom printed packaging was an easy one, as explained by their co-Director. “When you have plain packaging, you don’t represent what you do and the passion you have in your brand. When you use printed packaging, people will remember your brand. It’s a marketing tool”.

When it came to a customised packaging solution, French Twist chose to work with Detpak because, as their Co-Director says, “we were dealing with a manufacturer directly, which is important when it comes to quality control. Having a face to face relationship so you are not just a number. The quality of their printing and design was excellent and they had the flexibility to make what we needed”