Sumo Salad Case Study

Sumo Salad is a salad bar with a difference. One of the most innovative and successful healthy fast food concepts globally, Sumo Salad offers delicious Asian-inspired meals which are quick and convenient to eat anywhere.

The Australian-owned franchise started up in 2003 with a philosophy of providing customers with a fast, healthy and great tasting meal options at an affordable price. The franchise commenced with just one store in Sydney, but today, has expanded to over 60 outlets, with key sites all over Australia. You will also find Sumo Salad in New Zealand, the UK and Dubai.

What makes Sumo Salad unique is their healthy, tasty approach to fast food. All ingredients are sourced daily and they never use artificial colours or flavours, or genetically-modified products. Fresh, convenient and affordable, Sumo Salad provides great menu options such as healthy cold and warm leafy salads, hearty soups, yummy toasties, wraps and tasty mini rolls.

Customised packaging was a great way for Sumo Salad to position their products towards a younger audience and promote a cheekier and playful image. Detpak worked with Sumo Salad to create a fully customised packaging suite which included food pails, pail-paks, soup cups and napkins. With this in mind, Sumo Salad wanted a unique serving solution for each salad in a funky Asian-style food box complete with chopsticks.

This packaging has always been and continues to be an appealing aspect of the Sumo Salad dining experience for customers. The bright and Asian inspired pails and soup cups make it easy for people to eat healthy and nutritiously on the go - one thing that Sumo Salad prides itself on. Not only do the pails look good, the board they are made from is sourced only from sustainable and ethical sources.

Sumo Salad’s motto for their packaging is ‘green by colour, green by nature’. Luke Baylis, Co Director of Sumo Salad says, “Keeping the branding and colours visible in all our packaging has kept the fresh and vibrant feel, and this transcends into the experience the customer gets. Not only are they enjoying a healthy and nutritious salad, but they feel great and look great with their colourful pail and chop sticks”.

Detpak have encapsulated the vision Sumo Salad sought in their packaging, which is a bright, fresh feel that is unique and handy.