The Superdog™ franchise began operations in Singapore with its first store opening in the new VivoCity Shopping Center at
Harbourfront in November 2006. The creation of Edmund Koh, Superdog™
offer a unique quick service restaurant experience with a menu boasting
mouth-watering Hot Dogs and Handgrilled Burgers (never frozen) with
freshly made chilli everyday. The Superdog™ philosophy is simple,
freshness is key. And their rules, displayed prominently in every store
say it all:
- We are proud of our Chilli
- Only premium sausages
- No frozen patties
- 100% chuck meat
- No pickles, it spoils the taste of fresh meat
- Quality comes before speed
With the second store opening in
Pasir Ris in April 2008 and plans to roll out more stores, one of which
will be situated in the famous Orchard Road district, the Superdog™
franchise has had to deal with some initial challenges. These include
training staff to ensure all the fresh ingredients are portion
controlled, maintaining a brand presence in an already mature and
competitive marketplace whilst moving forward with new additions to the
menu. However, overcoming these challenges have led to a loyal and
growing customer base where the philosophy of ‘freshness is key’ has
ensured the Superdog™ brand is known for Hot Dogs, their Fresh Chilli
and all fresh ingredients.
Detpak have been an important
business partner with Superdog™ even before the first customer walked
through the door. A previous relationship between Mr. Koh and Detpak
developed into Detpak supplying no less than 20 packaging items for
Superdog™ upon opening. Including newly developed Hot Dog Cartons and the first Hi-Shine™ Ripple-Wrap™ Hot Cup to
the market in Singapore – which packages a very rich and indulgent hot
chocolate drink, Detpak continues to work with the Superdog™ franchise
to develop new packaging solutions to support new menu items, the brands
growth and reinforcement of the Superdog™ philosophy. With expansion
plans for Superdog™ into new markets such as Australia planned, Detpak
is perfectly situated to continue to package Superdog™ products for a
long time to come - and the Detpak staff do not mind a few fresh Hot
Dogs from time to time either!
For more information on Superdog™ and franchise opportunities, please visit www.superdog.com.sg