Encouraging exploration, the bags direct potential road trippers to southaustralia.com/road-trips for holiday inspiration, maps, and itineraries of the state's six iconic road trips, such as the Mighty Murray Way, Epicurean Way, Seafood Frontier, Explorers Way, Coastal Way, and Southern Ocean Drive.
Minister for Tourism Zoe Bettison highlights the strategic timing of the initiative, with the first distribution of the bakery bags having coincided with the peak summer season, school holidays, and the influx of cycling fans for the Santos Tour Down Under. 'This is another way we are showing visitors how they can make the most of our state’s diverse regions with a road trip everyone will love while supporting regional South Australian businesses.’
Julie Peter, Proprietor of Uraidla Hotel and Uraidla Republic Café, Bakery & Brewery, shares her excitement for the initiative, stating, 'We're thrilled that more people on their road trips will be calling into Uraidla – and that people calling into our bakery will be tempted to go see more of SA.' The bakery bags will be filled with delicious, fresh, home-spun breads, pastries, and an Aussie favourite – meat pies, sausage rolls, and pasties, including vegan options.
Detpak, with its commitment to quality and innovation, is delighted to be a part of this creative marketing initiative that promotes scenic drives and aims to drive visitation and expenditure across regional South Australia. These bakery bags are not just a packaging solution; they're an invitation to explore the best of South Australia while supporting local businesses.