Hallmark Brand, Customer Experience and Innovation Manager Amy Kernke said the gift wrap was a great sustainable choice for consumers.
“This is an exciting new innovation in gift wrap and a step forward in our sustainability journey for Hallmark and the thinking we are applying across our ranges. It is just one of many initiatives we are developing globally,” Amy said.
“This new range of gift wrap is not only made with recycled materials; it is also recyclable – providing yet another life for the valuable paper fibres.” Amy said.
“By choosing this wrapping paper, you’re helping to divert waste from landfill and we are super excited by what we have been able to create with Detpak.”
The Hallmark RecycleMe™ gift wrap is available exclusively at Kmart, browse now.
Or learn more about the innovative cups at recycleme.co.
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