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News

Your RecycleMe™ coffee cup lives again as gift wrap

July 1, 2021

This Plastic Free July, packaging manufacturer Detpak is proud to announce a partnership with Hallmark which sees coffee cups recycled into gift wrap.

The unique gift wrap range uses fibres from Detpak’s innovative RecycleMe™ cups, and is printed right here in Australia within the Detmold Group’s company network.

An estimated 1.2 billion coffee cups are sent to landfill every year in Australia, but the RecycleMe™ cups feature a next generation lining which allows them to be recycled within existing infrastructure. Over 2 million RecycleMe™ cups have been recycled to date.

Detpak has partnered with Opal Australian Paper to provide a local recycling solution for the cups, which allows the recovered paper fibres to live again in Hallmark gift wrap. Detpak General Manager of Marketing David Osborn explains.

“The coffee and food service industry has long struggled with finding a solution for cups and we are excited to see Hallmark RecycleMe™ gift wrap providing a new life for takeaway cups,” David said.

“Now, consumers can order their coffee to go, knowing that their RecycleMe™ cup can have a second life as a paper product,” David said.

Image of Hallmark RecycleMe gift wrap with tag "I used to be a coffee cup"
Image of Hallmark wrapping paper made with RecycleMe coffee cups

Hallmark Brand, Customer Experience and Innovation Manager Amy Kernke said the gift wrap was a great sustainable choice for consumers.

“This is an exciting new innovation in gift wrap and a step forward in our sustainability journey for Hallmark and the thinking we are applying across our ranges. It is just one of many initiatives we are developing globally,” Amy said.

“This new range of gift wrap is not only made with recycled materials; it is also recyclable – providing yet another life for the valuable paper fibres.” Amy said.

“By choosing this wrapping paper, you’re helping to divert waste from landfill and we are super excited by what we have been able to create with Detpak.”

The Hallmark RecycleMe™ gift wrap is available exclusively at Kmart, browse now.

Or learn more about the innovative cups at recycleme.co.

Or, back to Latest News.

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