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Case Studies

Detpak packaging is used by brands around the world to help showcase their products. Read on to learn how different foodservice businesses use Detpak to find the right packaging solutions to fit their needs, and enhance their brand.

How the Australian Mobile Food Vendor Group harnessed the power of packaging

The Australian Mobile Food Vendor Group (AMFVG)

Challenge

The Australian Mobile Food Vendor Group (AMFVG) knew its members were facing increasing packaging costs, and substantial hassle dealing with multiple packaging suppliers. AMFVG wanted to find the most cost-effective, reliable packaging solutions, to cater for all vendors at any event, that were also functional, versatile and attractive.

Process

AMFVG worked with Detpak to create a custom-printed packaging range exclusively for members of the group. Detpak’s artists and product designers worked with the group and mobile food vendors to find what products needed to be included in the range, and exactly how they needed it to function. For mobile food vendors, it’s vital that the packaging can cater for all food groups at any event.

Impact

The “For the Love of Street Food” range of packaging items features a fun, engaging design, created by Detpak exclusively for the AMFVG. The Endura packaging items are strong and sturdy include fun facts about street food, like “Australians are the second most likely to Google ‘street food’ after Singapore”. It also includes a hashtag for interactivity -#fortheloveofstreetfood

Group members can order the packaging, confident they’ll receive eco-friendly, cost-effective, highly functional packaging designed to optimise the presentation of their street food. 

The AMFVG says:

The innovative, tested, eco-friendly and cost-effective packaging is the perfect fit for busy vendors with packaging designed to optimise the presentation of street food.

- Director, Australian Mobile Food Vendors Group

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