Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers.
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Detpak packaging is used by brands around the world to help showcase their products. Read on to learn how different foodservice businesses use Detpak to find the right packaging solutions to fit their needs, and enhance their brand.
PappaRich
Challenge
PappaRich is a high-profile chain of Malaysian restaurants, with 22 around Australia. For their PappaRich ‘Express’ stores, the chain needed a 32oz-sized bowl to offer takeaway dishes including Curry Laksa and Nasi Lemak. The bowls also had to withstand having the hot product in it for an extended time.
Process
Detpak worked with PappaRich, presenting a range of innovative takeaway packaging solutions, and offering custom print for the highest branding impact.
To ensure a perfect fit and performance, Detpak performed plenty of in-store testing with different dishes in different sized bowls.
Detpak also tested its bowls against others on the market, keeping soup overnight, and found they outlasted competitors’ offerings.
Impact
The solution is a custom-printed 32oz bowl, specially proportioned to suit eating soup and noodle dishes like laksa and nasi lemak.
Since the successful creation of their 32oz bowl, PappaRich has worked with Detpak to create a slightly smaller 28oz bowl for rice dishes, now in production and soon to be in use in-store.
PappaRich says:
The results have been great; we are selling more takeaway food now than we ever have. It is also great for our outlets located at Universities as the students and staff can easily eat their meal around the campus. The bowls that we’ve got through Detpak are freezer safe, microwave safe and remain intact even a day or two later after use.