PappaRich is a high-profile chain of Malaysian restaurants, with 22 around Australia. For their PappaRich ‘Express’ stores, the chain needed a 32oz-sized bowl to offer takeaway dishes including Curry Laksa and Nasi Lemak. The bowls also had to withstand having the hot product in it for an extended time.
Detpak worked with PappaRich, presenting a range of innovative takeaway packaging solutions, and offering custom print for the highest branding impact.
To ensure a perfect fit and performance, Detpak performed plenty of in-store testing with different dishes in different sized bowls.
Detpak also tested its bowls against others on the market, keeping soup overnight, and found they outlasted competitors’ offerings.
The solution is a custom-printed 32oz bowl, specially proportioned to suit eating soup and noodle dishes like laksa and nasi lemak.
Since the successful creation of their 32oz bowl, PappaRich has worked with Detpak to create a slightly smaller 28oz bowl for rice dishes, now in production and soon to be in use in-store.