Perth Arena, opened in 2012, is a 15,000 capacity venue. It features striking architecture, including a unique diamond-shaped peak. Its catering service had been using a sugarcane bagasse chip cup but were looking to refresh and update their packaging offering.
The executive chef at Perth Arena, Paul Beard, said they were looking for something more than a rectangular chip box. They wanted their packaging to match the experience of seeing world class acts at an amazing venue.
Perth Arena is a unique venue, and our chip cups had to reflect that. We really wanted a packaging solution that was from outside the box.
Two senior members of Perth Arena staff came to Launchpad, Detpak’s centre for rapid innovation and prototyping, to experience a day of research and development. The packaging experts at Detpak worked within Perth Arena’s requirements, which were:
- to be an environmentally-friendly chip cup;
- to be flat-packed, because the Arena could need to store up to 125,000 pieces of stock at a time;
- to be easy to assemble during high volume of sales occurring in very short time periods;
- to match the previous packaging item’s volume, to align with Perth Arena’s existing menu and ensure their customers get great value for money.
In one day with Detpak’s Launchpad, Perth Arena’s management provided their brief, and were able sit in the room with product designers and artists, experience innovation in real time, and see and feel prototypes. After being presented with multiple packaging options, they walked out the door with a firm direction for their new packaging and samples for testing, all in less than 24 hours.
Detpak designers created a chip cup that has a striking profile and unique pyramid peak, just like Perth Arena itself. It’s flat-packed for easy storage; constructed from study fluted board, so can take hot and greasy chips; and is easy to assemble in high-pressure situations. From attending Launchpad to using the new chip cups in the arena, it was less than six months.
Perth Arena says:
There was plenty of excitement from the team when they all saw the cup for the first time. It’s practical, and people get what its design represents – Perth Arena itself. Our staff and customers also appreciate that it’s more environmentally friendly, without compromising on function.
– Paul Beard, executive chef