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Case Studies

The Bread & Butter Project

The Bread & Butter Project is a social enterprise bakery, donating its profits to shaping the lives of those seeking refuge and asylum. They were looking to match their incredible model of community support with a sustainable packaging solution.

Challenge

The Bread & Butter Project provides skills and confidence to those seeking refuge and asylum.

As Australia’s first social enterprise bakery, 100% of their profits are reinvested into training refugees and asylum seekers to become professional bakers.

With a mission to shape loaves for customers to eat and feel good about, alongside shaping lives, The Bread & Butter Project was looking to align their packaging solution to a sustainable option that their customers could feel good about, too.

In looking for a bag to better align with their brand, The Bread & Butter Project needed a quality and sustainable solution. 

Detpak helps The Bread and Butter Project with their move to paper
Image of the Bread and Butter Project Team making bread

Process

Detpak worked with The Bread & Butter Project to understand their packaging functionality needs and help them move from plastic to paper.

Requiring a bag to keep their bread fresh and have it on display for their customers, The Bread & Butter Project wanted a sustainable packaging solution which wouldn't compromise on functionality.

As their product is available from select Woolworths Metro and Harris Farms stores, their new packaging needed to be made from a renewable resource and offer customers a recyclable solution.

Working with Detpak, The Bread & Butter Project selected a stock product to suit their needs, and utilised Detpak's custom print capabilities to brand their bag.

The print quality paired with the Australian made bag promoted a premium solution for The Bread & Butter Project. 

Impact

Just as the loaves are improving the lives of refugees and asylum seekers, now The Bread & Butter Project’s customers can feel good about the packaging the bread comes in.

The high quality, sustainable paper bag provides a product solution to match the premium artisan bread offered by The Bread & Butter Project.  

As The Bread & Butter Project look to expand their presence and their positive impact on the lives of refugees and asylum seekers, their bread is being enjoyed by more people than ever before. 

Image of the Bread and Butter Project new bag from Detpak

“We invest in shaping the lives of those seeking refuge or asylum, and shape our loaves for our customers to feel good about eating. We wanted a sustainable packaging solution which our customers could feel good about, too. Thanks to Detpak, our artisan bread now comes in a sustainable paper bag." 
Philip Hoban, General Manager, The Bread & Butter Project

Looking to make the move to paper?

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