Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers.
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White Wings is one of Australia’s most iconic baking brands, trusted by generations of home bakers with quality flour, baking mixes and ingredients since 1898.
The Problem
White Wings required packaging that maintained its premium metallic shelf appeal while meeting growing sustainability and recyclability expectations.
The existing solution relied on metallised PET laminates, which delivered strong visual impact but did not align with APCO kerbside recyclability targets and added material complexity.
The key challenge was developing a packaging solution that preserved the brand's distinctive metallic finish to stand out on shelf, while also being recyclable, durable enough to withstand handling throughout the supply chain, and suitable for large-scale production.