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Premium Packaging that Looks as Good as it Performs
Perfection Fresh has partnered with global packaging leader Detpak to launch a new eye-catching strawberry punnet that is set to raise the bar in the berry aisle — combining standout shelf appeal with smart, functional design.
Rolling out in Coles from July, the new 240g punnet features ventilation holes to maximise freshness, showcasing premium strawberries in a format that’s both practical and visually striking — featuring three large viewing windows that let shoppers inspect the fruit from the top and bottom.
Designed by Detpak’s Research & Development team at its LaunchPad facility, the Perfection Fresh Signature Premium Strawberry Punnets are primarily made from sturdy, recyclable board, and enable easier hand-packing, storage and transportation.
