A partnership approach – Case Study – Detpak and Hallmark
An estimated 1.2 billion coffee cups are sent to landfill every year in Australia. They are a huge contributor to waste that needs to be to be tackled.As part of the solution, packaging manufacturer Detpak launched RecycleMe™ cups in 2018. Featuring a next generation lining, the cups can be recycled within existing infrastructure in Australia. Already, over two million RecycleMe™ cups have been recycled4.
To realise the true value of these innovative cups, Detpak forged a number of partnerships. This included; Shred-X, whose existing foot-print enabled the cups to be collected in a unique waste stream; Opal Australian Paper, who were able to provide a local recycling solution for the cups; and Hallmark, whose wrapping paper created an end-market for the recycled paper fibres, uniquely able to live again in the gift wrap. These industry partnerships were key to enabling the true circularity of this packaging product.
“To move from insight to large scale action, it is clear that no one actor can work on this alone. The public, private sector, and civil society all need to mobilize in order to capture the opportunity of the new circular economy.”
-Dominic Waughray, World Economic Forum, on the world needing a plastic “revolution.”