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News

Detpak-designed KFC Go Bucket wins Good Design Selection

May 15, 2017

The KFC Go Bucket recieved a Good Design Selection in the Communication Design Category, in the 2017 Good Design Awards.

Designed by Andrew Good – Group Design and Innovation Manager and Max Hughes – Design Specialist from Detmold LaunchPad, the Go Bucket delivered on a brief from KFC Australia to utilise the iconic aesthetic of the KFC bucket and adapted into an easy-to-use snack concept which kept the food integrity. 

Andrew Good said “we refined the lid to include vents to allow steam to escape, which, combined with the innovative use of “gills” on the cup, create the stack effect keeping the fried chicken and chips crispy.”

The Good Design jury stated, “This packaging project solves practical challenges associated with the brief in a clever way. The Jury commends the clever design of the lid and its tight grip onto the cup.”

 

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