Already actively educating our customers on moving to a circular economy, many of these principles are incorporated in our circular thinking and approach.
We incorporate circular design principles in a holistic way, looking not only at product design, but how packaging products can engage and educate consumers, what the resulting collection systems are and what end markets are available to keep resources at a high value.
All of these stages are considered and play an important role in keeping materials in use as part of a circular economy.
In fact, APCO reports that 86% of all current packaging is recyclable. However, 28% of this value is lost at the moment in products that are recyclable but not disposed of correctly (ie consumers are not engaged), and 20% lost in collection logistics (ie packaging ending up in the wrong place).