As part of our commitment, we continue to use the Waste Management Hierarchy, encouraging our customers to 'avoid, reduce, reuse, recycle, compost, recover, landfill'.
Our previous introduction of a 100% recycled content paper carry bags has been taken on by 10 of our top customers, and we continue to innovate in recyclable packaging solutions thanks to the application of our next generation lining.
This includes creating a closed loop collection system for coffee cups, cold cups, plastic lids and straws.
Importantly, we continue to consider circular design and how it applies to our product range.
Looking at more than just product design, we are taking responsibility for education and engagement with consumers about responsible disposal at a product's end of life, as well as collection logistics and end markets for recycled content.