Trend 1 - Food hygiene & safety
COVID-19 raised consumer concern for food hygiene and safety in 2020, and the hygienic megatrend is expected to shape the ‘new normal’ for packaging in 2021. Consumers expect to see the hygiene and safety standards they have become accustomed to in 2020, maintained in the future, especially in food, pharmaceutical and retail packaging.
A recent McKinsey survey revealed that more than two-thirds of US consumers worry about contracting COVID-19 from food packaging. Hence, consumer demand for tamper-proof packaging is high and increasing, as it protects food and goods from contamination.