Consumers are advocates of the movement, with 56% of shoppers trying to purchase environmentally friendly products. In fact, a recent McKinsey study revealed that more than 70% of customers were willing to pay a ‘green premium’ for a product provided it came in eco-friendly packaging.
The future is green, and 2021 will see a substantial rise in demand for sustainable packaging.
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Discover other leading global packaging trends by downloading our Trends in Packaging 2021 document here.
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