Trend 5 - Food delivery services
Substantial growth in food delivery services is on the horizons for 2021 and this growth will be primarily driven by increases in online takeaway ordering, online grocery shopping and meal prep kits.
Temporary closure of restaurants due to COVID-19, led consumers to rely upon online food delivery services, to replicate the restaurant experience in the comfort and safety of their own home. Consumers are craving comfort food when ordering in with increased orders of sandwiches and wraps, pizza, burgers and fried chicken.
Raised concerns around food hygiene and safety, catalyzed the demand for ‘contactless’ options, a global first. Contactless food delivery offers customers the option to have their food left at their doorstep, or placed in another specified location. This minimizes the need for human contact upon delivery, and requires customers to pay for orders via mobile, removing the option of cash payment on arrival.