Considers an existing or upcoming need for a product.
Considers material used, whether these materials are sustainable, what the product's life-cycle assessment is, whether there is recycled content, and how labelling could be applied to inform about a conscious design.
Considers if there is an active campaign or strategy to educate consumers about sustainability claims on a product, or how it can be disposed of responsibly.
Considers if there are collection logistics in place already for this product (such as kerbside recycling or Food Organics collection).
Considers what the product can become in its end of life, can it live again as another product.
Considers if there is a need for the product in its recycled phase.