Take the example of this local running event. The organisers have prepared for a sustainable cup offering and gone with a cup design that allows their cups to be composted.
This is a better alternative than designing a plastic cup that would have gone straight to landfill.
But, this is only the start. Sitting next to the cups is a bin. Going to landfill.So the Design phase of the product has been considered, and in this case, a sustainable design has been sought.
But what about the Consumer? How are they educated through labelling or signage about how to appropriately dispose of their cup to ensure it ends up in the right place to be composted, as intended in the design?
Or the Collection? Where are the logistics to match the cup design to ensure the cup can make it to a commercial composting facility?
Or considering Recycling? In this instance, the design of the cup means it has just one life before it is put into the ground. Is this the most valuable use of the material that went into this product?
And how about the End Market? Is there a demand for what the material of this cup ends up being, in this case, compost?
There is a lot to consider when it comes to offering a sustainable cup option.