The Australian Packaging Covenant Organisation (APCO) has today launched a new campaign, encouraging consumers to ‘Check it! Before you chuck it’.
Developed in partnership with Planet Ark, the campaign highlights the need to check for the ARL and follow recycling instructions to ensure they recycle their packaging right.
APCO notes that this campaign has been launched following a recent study called Community attitudes to Waste and Recycling by Pact Group which highlighted 81% of Australians are not confident they are recycling effectively.
Brooke Donnelly, CEO, APCO, says “We want consumers to feel empowered about the important role they play in helping Australia to get our approach to recycling right. By educating households and businesses to source separate effectively by looking for and following the ARL instructions, we can reduce contamination in the waste stream and ensure valuable materials have the opportunity to be recycled into new products.”