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Case Studies

Detpak packaging is used by brands around the world to help showcase their products. Read on to learn how different foodservice businesses use Detpak to find the right packaging solutions to fit their needs, and enhance their brand.

How Genovese Coffee used Detpak’s Digital Cups to create a bespoke coffee cup option

Genovese

Challenge

Genovese Coffee have been roasting coffee in Melbourne, Australia since 1970, and have stayed true to their aim of providing the Australian market with a true Italian espresso coffee experience. Many of Genovese’s customers are small cafes that cannot meet minimum order quantities for custom-print hot cups. Their café customers wanted cups that matched their individual “vibe”, but they needed a way to custom-print economically and in quantities that made sense to independent cafes. Genovese approached Detpak to find the best way to offer their café customers a bespoke hot cup solution.

Process

The experts at Detpak recommended Genovese use the Digital Cups service, which offers high quality photographic print, with no plate set-up or charges, saving money, shortening lead times, and available with lower minimum order quantities. Genovese also made use of Detpak’s in-house art department, meaning they could get a completely customised design, co-branded with their café customers, without needing to engage an external designer. The designers took Genovese’s ideas, and maximised all logos and pictures to ensure premium presentation for their brand. One main point of contact within Detpak meant communication was clear, and could coordinate all aspects of the project to ensure it was delivered on time.

Impact

The end result is a custom-printed hot cup, designed to fit the individual aesthetic of Genovese’s café customers. Independent cafes who purchase their beans through Genovese now have a solution to sell their takeaway coffees in stylish hot cups that offer the benefits of unique packaging without the cost or large minimum order quantities often associated with custom print.

Genovese says:

The end result looked great, and of course there was no issue with quality or performance of the cup. Our customers are so pleased that we are able to help them with something that was very important to them.

– Martin Jackson, Operations Manager, Genovese Coffee

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