Detpak has supplied La Cesar, a pizza chain based in China, since 2013 as their major packaging supplier. In 2016, La Cesar approached Detpak to develop eye-catching, unique packaging for a new promotional item, a round pudding cup, for both dine-in and takeaway use.
The packaging carton had to be easy and quick for staff to assemble, as well as strong enough to hold the pudding cup securely.
Detmold Launchpad designers worked closely with La Cesar to produce the most functional packaging item. Detmold Launchpad designers improved on a concept supplied to La Cesar by a design agency, producing samples for further testing.
Through continued collaboration with La Cesar, more prototypes were created, and the product evolved from being two separate SKUs (an outer carton and a cup insert) and opening from the side, to one SKU and opening from the bottom with a hinged lid.
After this stage was reached, the only feedback from La Cesar was to make it taller.
Detpak worked with La Cesar at every step of the process, from taking the concept, refining its structure, to delivering in full on time, with the entire process only taking two months.
A custom-designed, diamond-shaped carton with a hinged lid that opens to reveal a pudding cup held snugly in the base, described as opening like a ring box. As it is made from one piece of paperboard, it is fast and easy for in-store assembly and use. With La Cesar’s custom print, it truly meets its brief of being an eye-catching, unique packaging item, and is a fun, interactive product for customers eating the pudding.