Trend 3 - Minimalism
Packaging design is a key determinant of whether an item is purchased or not. In fact, recent research suggests that 81% of consumers tried a new product because the packaging caught their eye.
The leading trend in packaging design in 2021 is minimalism. Minimalism embraces natural looking product art, free from clutter and complicated visuals. The trend involves simplifying features, such as using one strong typography, and one bold colour for the entire packaging design. Sporting minimalism may also include using high contrast elements on top of simple, uncluttered backdrops, and featuring clear labelling and branding throughout the design.
Simplified product art engages consumers without distractions and helps clearly communicate the brand story through the packaging design. Additionally, simplified packaging also enables a product to stand out on the shelf from competing brands with busy and overwhelming graphics.