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How single use plastics can affect your brand

Are you representing your brand in the best light?

Times are changing rapidly and keeping up-to-date with sustainability is crucial for your brand's success. Emphasizing your business’s position on your sustainable packaging solutions is a key aspect of this shift and neglecting environmental alternatives could potentially harm your brand's reputation. While customers may love your products, they may also be drawn to a restaurant or café down the street that not only serves great food but also prioritizes sustainability.

Aligning your brand's values with those of your customers can foster a sense of fulfillment and loyalty. Consumers are becoming increasingly mindful of their purchasing decisions, and how these purchases affect their environment.

The year 2025 is marked as a significant milestone for sustainability targets in the packaging industry, as outlined in the 2025 National Packaging Targets set by Australian Packaging Covenant Organisation (APCO). Businesses are working towards these targets to reduce their single use plastics and incorporate new sustainable packaging into their business.

This growing awareness means that customers are making choices based on what matters to them regarding their environment, rather than solely considering cost. Many are willing to pay a premium for products from a brand actively working to reduce its environmental impact.

Let’s talk about plastic…

For a considerable time, plastics have been the only option for takeaway packaging, primarily because of their robustness and resilience. However, the utilization of single-use plastics has now been recognized as a worldwide crisis contributing to environmental pollution. None of the commonly used plastics are fully biodegradable and as a result accumulate in landfill and leak into natural environments. Consumer awareness regarding the consequences single-use plastics have on both the ecosystem and the environment is steadily increasing, and therefor are conscious of their purchasing decisions. 

We asked consumers their thoughts on how they prefer packaging:

“Sustainability is a big selling point for me. I should be able to recycle, compost or reuse the packaging to prevent single use plastics." – Ruth, SA

“Sustainability is a big selling point for me. I should be able to recycle, compost or reuse the packaging to prevent single use plastics." – Ruth, SA

“I think it should be easy to make changes and use sustainable packaging now” – Brooke, VIC

“I think it should be easy to make changes and use sustainable packaging now” – Brooke, VIC

What can you do about it?

Packaging technology has come a long way in recent years, with many more sustainable options introduced to the market that match all the benefits of plastic. For most single-use plastic products, there is a more sustainable alternative. 

It starts with research, do your part for the environment by educating yourself on the 2025 National Packaging  Targets, and find out what options are available in the market that could see your business reduce its single-use plastics. 

Don’t be humble when it comes to sustainability. 

Be transparent in your sustainability efforts, consumers like to see the efforts their favourite brands are making to reduce their impact on mother earth. Whether you communicate to your customers through your website, social media, or media outlets, remind them why they should continue to support you, and how you’re contributing to a better environment for all. Take your customers on your sustainability journey.  

Frequently Asked Questions

Why should my business switch to sustainable food packaging?

Sustainable food packaging is an environmentally friendly alternative and aligns with industry packaging targets. It helps reduce the negative impact of single-use plastics on the environment, which is increasingly important to consumers.

What are the 2025 National Packaging Targets?

The 2025 National Packaging Targets were established by the Australian Packaging Covenant Organisation (APCO) to guide sustainability efforts in the packaging industry in Australia. These are the targets:

  • 100% of Packaging to be Reusable, Recyclable, or Compostable: The goal is to ensure that all packaging used in Australia is designed to be either reused, recycled, or composted by 2025. 

  • 70% of Plastic Packaging to be Recycled or Composted: This target focuses on increasing the recycling and composting rates of plastic packaging to minimize plastic pollution and environmental harm.

  • 50% Average Recycled Content in Packaging: The aim is to have an average of 50% recycled content in packaging materials. This encourages the use of recycled materials in the production of new packaging.

The phase out of problematic and unnecessary single-use plastics packaging: Phasing out problematic and unnecessary single-use plastic packaging is essential to shift our economy and community away from single-use disposable plastic packaging to more durable reusable and recyclable packaging

Are sustainable food packaging options as durable as traditional plastics?

Sustainable food packaging has come a long way in terms of durability and functionality. Detpak offers both recyclable and compostable options that are robust and suitable for various food types, ensuring they meet your business needs.

How can I communicate my sustainability efforts to my customers effectively?

We recommend being transparent about your sustainability efforts through your website, social media, and other media outlets. This allows you to communicate your message that resonates with your customers, emphasizing your commitment to a better environment.

What are the benefits of using sustainable food packaging for my brand's image?

Using sustainable food packaging can enhance your brand's reputation as environmentally responsible and attract customers who value sustainability.

Can I customise sustainable packaging with my brand and logo?

Yes, Detpak offers customised options for sustainable packaging, allowing you to maintain your brand identity while adopting sustainable packaging solutions.

How can I get started with Detpak in transitioning to sustainable food packaging?

You can contact Detpak to discuss and explore product offerings, including customised packaging. Detpak are here to help you transition to sustainable packaging and assist you on your journey to better the environment.

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